Founder Note
Founder note
I built the first one
for a wedding.
Lune started in a Tsim Sha Tsui apartment, in August, in a heatwave. By the second hour of the tea ceremony, the bra had failed.
01 · The problem
The seventh adhesive bra of the year
I was getting married. The dress was strapless. I had tried six adhesive bras already that year, and they had each found a new way to disappoint me. Edges that showed through silk. Glue that gave up by lunch. "Medical-grade" marketing on products that would not have passed any medical standard I could name. Hong Kong summer is 35°C and 85% humidity. Adhesive bras are not designed for it.
The seventh one failed at the tea ceremony — a slow, embarrassing peel through three hours of formal photos. I went home, took the bra off in the kitchen, and decided I would just make one.
02 · The brief
One that survives a real day
The brief I gave myself was specific. An adhesive bra that could survive a real Hong Kong day. A tea ceremony, a banquet, a four-hour dinner, a 2am after-party. Through humidity. Through dancing. Through the kind of night where you do not want to think about what you are wearing under what you are wearing.
Two non-negotiables: edges thin enough to vanish under silk, and a front clip that gives natural lift — not just coverage. Everything else — the fabric, the adhesive, the curvature — had to follow those two rules.
03 · The result
Fourteen prototypes later
We worked through fourteen prototypes before the first one. Soft polyamide-spandex outer, medical-grade adhesive backing, edges tapered to under a millimetre, a front clip shaped to give lift without bulk. Latex-free, SGS-tested.
It worked. So well that women at the wedding asked where I had gotten it. So I made more. That bra is now The Daily Bra — fabric-soft, breathable, the one most women reach for first.
04 · The line today
A bra for every outfit.
One bra was never going to be enough. White tees, silk slips, sheer blouses, backless gowns, plunge necklines, hot summer days when you want nothing at all — each outfit has its own job to do. So we kept building.
Three adhesive bras — The Daily Bra for the most comfort, the one you'll reach for first. The Air Bra for the lightest feel under silk and sheer. The Push-Up Bra for the fancy dresses that need real lift. And three nipple covers — The Everyday Cover as a daily workhorse, The Breathable Cover for sensitive skin without glue, and The Lift Cover for shape without a bra.
— Founded in Hong Kong, in a heatwave, for women who refuse to think about their bra.
For your wedding day
The bra Lune was born for.
Strapless dress. Backless dress. Plunge cut. Three hours of photos, a tea ceremony, a banquet, dancing until 2am. The Push-Up Bra was designed for exactly this — reinforced front clip for real cleavage, medical-grade adhesive that holds through humidity and dancing, edges tapered to disappear under silk and lace.
If you're a bride, write to me directly at kylie@theluneshop.com. I'll help you pick the right one for your dress.
○ Skin safety
Patch test on the inside of your forearm for 24 hours before first wear. Do not use on irritated, broken, sunburned, or freshly shaved skin. Remove slowly and stop use if irritation occurs.